Pay Per Click

WHAT IS PAY PER CLICK [PPC]?

Pay Per Click is textual advertising with leading search engines on their search result pages and networks. Display Advertising on the other hand is rich media like images, videos and graphic art distributed on networks run by search engine providers.

EXPERT IMPLEMENTATION

Professional PPC & Display ad campaign management helps bring your ad costs down and get more impressions. Integrated with search engine optimization and relevant off-line marketing efforts, gives you better ROI with attention to detail.

ADVERTISING TIMELINE

PPC & Display advertising demands clear goals and creation of media in line to achieve the goals. A typical implementation could take anywhere between two days to a months time to get the Ads live. It’s quick and returns are immediate.

Features

TARGET FOCUS & ESTIMATES

A first cut understanding of target market, demographic and keywords followed with traffic estimates to draft the Ad campaign.

Search matched target keywords research & demographic analysis.
Traffic estimation based on real search volumes and competition online.
Spend budget recommendation & conversion estimates.
Media mix recommendation & campaign structuring.

DISTRIBUTION

Managed mix of digital distribution channels that are socially integrated

Structured Ad optimization.
Integrated call to actions on text, mobile & display.
Manually qualified Ad placements for greater visibility.
Search & Social campaign integration.
Ad rotation & prime time cost monitoring.

AD CONTENT DEVELOPMENT

Easy and eye catching Ad copies and content to grab your potential visitors’ attention.

Call to action provoking ad copies.
Geo-location specific targeting with multiple language support.
Rich media generation recommendation and distribution execution.
Monitored campaign management with strong conversion focus.
Landing page optimization and improved ad quality scores.

TRACKING & REPORTING

Tracking of ad campaigns and weekly reporting on campaign performance with dedicated support backed by expert advice from Google.

Daily campaign performance analysis.
A/B & multivariate ad copy testing.
Cost analysis & E-commerce tracking.
Cost per click & cost per impression metrics for remarketing.
Cookies based re-marketing on search network.
Dedicated support via email & phone with executive.